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Marimekko PROTO Concept Designs by Young Talents

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Marimekko Proto by Elina Määttänen

Marimekko introduced PROTO, a project in which four young designers worked with Marimekko’s leftover fabrics to create unique designs.

The young talents — Riikka Buri, Yonna Moriya, Elina Määttänen and Emmakaisa Soisalo — designed very different collections with different styles. The collections captivate and amaze with their playfulness, inspirations picked from different periods and brave combinations of different materials. The collections reflect the love for stripes and chocolate licorice and peach candy, the balance between psychedelia and harmony, the 70s classic Great Gatsby movie and 90s rap music and lines and silhouettes drawn with a black marker.

Marimekko Proto by Emmakaisa Soisalo

Marimekko Proto by Emmakaisa Soisalo

“The reason why we started this project was to open-mindedly try what we could create from the leftover fabrics of Marimekko. I chose four young designers and gave them an open brief. The designers led their projects very independently from choosing the fabrics to scetching and pattern making. They also worked very closely with Marimekko’s sewing professionals who in the end made the products. We also made a very nice video about the project. The models and the set were styled by the designers themselves. Most of all, PROTO challenged our young talents to design their own Marimekko. Boldly, out of the box,” says Noora Niinikoski, Head of Fashion Design of Marimekko.

Marimekko Proto by Riikka Buri

Marimekko Proto by Riikka Buri

Marimekko Proto by Riikka Buri

Marimekko Proto by Yonna Moriya

Check out the video below, directed by Miikka Lommi.

PROTO is one of the numerous events of the Marimekko Village, which is part of the WDC Helsinki 2012 programme.

4-19 May 2012
Marimekko Marikiska Store
Uudenmaankatu 13
Helsinki

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